About Us
Josie Fitzhugh
Josie Fitzhugh is our co-founder and Principal Consultant. In this, her latest business venture, she's weaving together her experience as an executive leadership coach, corporate communications consultant, and policy adviser, to give projects the scaffolding they desperately need. Projects are a complex mix of people, processes, and ambition. They make or break organizations. Some projects even go on to change the world. They're just too important to be left to chance.
What she does
Josie works at multiple levels simultaneously. She diagnoses why projects stall - not what teams say is wrong, but what's actually happening. She spots the patterns in partnership dynamics, team cohesion, and systemic breakdowns. And she helps organizations cut through the noise to position themselves clearly with stakeholders, whether that's building reputation, crafting strategy, or navigating crisis.
Her method is straightforward. She interrogates the circumstances, asks the questions that make the room go quiet, and synthesizes what she finds into targeted interventions. Her warmth and directness help people tell the truth about what's not working.
Breadth & depth
Josie operates across a remarkable range: from individual meaning-making and performance, through partnership and team dynamics, to business strategy, industry positioning, and policy-level systems thinking. This isn't accidental—it comes from 25+ years moving between worlds that rarely intersect.
She's spent hundreds of hours in intensive one-on-one partnerships with leaders. She's consulted to businesses ranging from solo founders to multinationals. She's represented thousands of businesses in policy dialogue with government. This breadth gives her pattern recognition most consultants don't have.
She's led a regional office at one of the UK's largest PR firms, managed crisis communications for major corporates, and lobbied the UK government on transport and economic development. She's worked across almost every sector: law, finance, property, manufacturing, local government. She knows how to read stakeholder landscapes, position for competitive advantage, and build reputation during uncertain times.
For over 11 years, she coached individual leaders navigating complex challenges. Projects were central to that work - they're where strategy meets reality, where teams either rise to complexity or get stuck in it. She kept hearing the same patterns: partnerships fracturing, initiatives losing momentum, teams going in circles. The issues weren't just with individuals - they were in the systems, the strategy, the unspoken tensions between stakeholders.
This venture brings all of it together. The strategic communications expertise. The diagnostic skills. The ability to work at the individual level and the systems level simultaneously. It's designed for the kind of work that requires someone who can see across multiple layers at once.
Why this matters now
Organizations are facing unprecedented complexity and pace of change. The old playbook doesn't work anymore. Projects that should succeed are failing. Strategies that look good on paper aren't landing. Teams are exhausted from working hard on the wrong things.
Supporting projects at this level of complexity requires more than simple templates or frameworks. It requires someone who can see across multiple levels simultaneously, who understands how humans make meaning under pressure, who can read the systems and patterns that keep teams stuck. That's what this practice offers.
Everything is up for reinvention. And Josie is keen to back meaningful projects with talented people.
Qualifications
Genratec® Accredited Associate | BA (Hons) International Relations
Experience: 25+ years across UK and New Zealand
Leadership coaching for business owners and executives: incorporating change methodologies and vertical development. Underpinning models include: Integral Theory (Ken Wilber), psychological defence mechanisms, STAGES (O’Fallon / Barta) and Ego Development Theory (Cook-Greuter)
Corporate communications: corporate positioning, stakeholder engagement, crisis management, media and government relations
Policy adviser: representing business views on transport, regional and environmental affairs during the early years of the Blair government
For more details, visit her LinkedIn profile.